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Which is Better: Frozen or Fresh Fruit and Vegetables?

Audrey Herndon Jul 9, 2020 9:00:00 AM

Topics: Health & Wellness

Even though grocery shopping can be a chore, who doesn’t love strolling around the fresh produce section? The vibrant colors and scents are so incredibly enticing, it makes it difficult to avoid. Fresh fruits and vegetables in the fridge look deletable and sweet, but after a couple of days they appear mushy and brown. You can make an effort to add these into smoothies so that they don’t go to waste, but it's not the same.  What are the nutritional differences between frozen versus fresh produce?

The Benefits of Frozen Fruit & Vegetables

Frozen fruits and vegetables seem so easy and stress free.  They seem to taste the same, and can sit in your freezer for weeks and even months without going bad, or losing flavor. It almost seems too easy, and makes you wonder whether they are as nutritious and vitamin packed as the fresh colorful produce you see sitting on the shelves.

Nutritional Differences Between Fresh & Frozen

Surprisingly, there isn’t much of a difference between the two. Frozen or fresh, both equally as nutritious and still sweet. In fact, evidence indicates that freezing fruits and vegetables can actually help preserve nutrients that fresh produce loses over time on the shelves.

Fruits and vegetables intended to be frozen are usually picked at peak ripeness, in order for them to accumulate all the nutrients possible before processing, packaging and freezing.

Frozen Fruit vs. Frozen Vegetables

Frozen fruits and vegetables differ due to the process that vegetables undergo before packaging.

Vegetables undergo blanching before the freezing process, which means they are placed in boiling water for a few minutes to prevent loss of flavor and color, and kill bacteria.  This results in frozen vegetables having significantly fewer antioxidants and B and C vitamins, although once frozen, nutrient levels remain stable.

Fruits do not undergo the blanching process; therefore, their nutrient contents remain constant throughout the whole process, and while frozen.

Fresh produce is usually picked before it is ripe, so that they are able to survive the transportation process.

As these fruits and veggies are left to ripen on the shelves, oxygen begins to degrade their nutritional value, and they are left with less vitamins and antioxidants then they would normally have if picked at peak ripeness. Ultimately, there's not a significant nutritional difference between the two, although freezing produce can help lock in nutrients for several months.


With SmoothieBox, it is easy to get the best of both worlds. Learn How »

SmoothieBox Super Smoothie packs provide frozen fruits and vegetables, but give you the opportunity to customize your smoothies with fresh ingredients. Regardless of what form they come in, eating fruits and vegetables should be an important part of your everyday routine. No matter what, they will always give you the nutrients you need to live as the healthiest version of yourself.

Are Frozen Fruits and Vegetables as Healthy as Fresh? (2018, June 25).
Brown, M. J. (2017, June 15). Fresh vs Frozen Fruit and Vegetables - Which Are Healthier?
Drayer, L. (2019, May 31). Why frozen fruit and veggies may be better for you than fresh.

Audrey Herndon



Audrey is a summer intern for SmoothieBox working in the marketing and social media department. She is a rising junior at Elon University with a marketing major and strong passion for health, wellness and fitness! In her free time you can find her going for a run or at the beach with friends.

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